In the midst of the Super Bowl advertising frenzy, Apple quietly started introducing AppStore.com as a URL shortener for a trailer of the upcoming Star Trek movie. The official App Store Twitter account has been using tw.AppStore.com since it started, so this will shave off a few characters there once they fully switch over. It's a subtle change and one most iOS fans will barely notice, but those extra characters allow developers a bit more wriggle room with how they use the second half of that URL or the description they use in the tweet. It's also one less tidbit for folks to remember when manually punching the address. Apparently the AppStore.com URL was a gift from Salesforce CEO Marc Benioff to Steve Jobs back in 2008.
Via: CNET
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Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/x7mqS9qrRcs/story01.htm
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